When a CEO of a publicly traded startup natural resource or technology company changes the colour of his or her shirt, it can be material to its share price.

I can't remember who I stole that line from.

Many investors stay on top of investments in micro-cap companies by creating a portfolio at Stockwatch.com. Some monitor the bullboards at Stockhouse.com. Today we're introducing a new tool for investors to get emails about what pros in CEO Chat are saying about their favourite companies.

CEO.CA is developing a new web-based platform for investors to have an information advantage: CHAT.CEO.CA

The core community of CEO Chat has deep expertise in Canada's junior resource and public venture capital sector. They provide commentary on explosive discovery stocks hard to find anywhere else.

Many users interested in exciting companies like Ivanhoe Mines #IVNNorth Arrow Minerals #NAR, NexGen Energy #NXE or Continental Gold #CNL are already checking those rooms frequently.

Now you can opt-in for email notifications on your favourite companies by pressing the envelope icon in the header toolbar:

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CHAT.CEO.CA screenshot from Apple iPhone 6Plus

If you haven't visited a room that you have 'opted in' for in the last 12 hours, the daily emails kick in.

This is what they look like:

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"For the first time an analyst has created a conceptual model on the deposit? I probably should see that... The stock is having a down day.."  Do you see how staying on top of this information is useful?

Next week, we are bringing in more data to make CEO Chat more useful to investors, and we're really excited about it.

We invite you to come and join this experimentation. To find the chat room associated with your favourite company, use its stock symbol as the URL extension. So NexGen Energy's room is CHAT.CEO.CA/NXE and Petroamerica Oil's is CHAT.CEO.CA/PTA. You can also just use the Search function.

About CEO.CA Chat

CEO Chat is also a dynamic technology experimentation in creating useful tools for investors to have an edge.

See you in CEO Chat!

Terms of Use

The CEO.CA Terms of Use spell out clearly users are responsible for their own trades. The messages in CEO Chat are biased and it is up to you to independently verify all information on the site as well as consult a licensed professional investment advisor prior to making any investment decision.