This is a well argued piece of writing about why your brand is a waste of time, why social media will never sell anything, and the massive transfer of leverage from artists and writers to silicon valley conglomerates and shipping companies. The Guardian

There was a while when online publishing represented a frontier. A place where you could connect with other people and ideas without the middlemen of the publishing world. This idea has become imperiled. What will happen to these companies if and when people stop wanting to share?