Blogging is a FREE and PRICELESS way for firms to communicate with investors, in addition to serving other business development functions (Sales/Marketing, HR, etc).

Orca

"Gotta be good to be lucky.." IB

Difference Capital's Tom Astle is writing for the tech, healthcare and media merchant bank that raised $50 million this week.

Astle's entries educate investors, drawing from his 20+ years experience in the technology research field. Plus the writing's good.

Another firm enjoying the market's respect is Alberta natural gas producer Peyto Exploration and Development.

Peyto's Web site.

An archive of Darren Gee's President's Reports can be found at Peyto's Web site.

While Peyto doesn't have a Blog, boss Darren Gee's monthly 'President's Reports' are closely followed. For this and other reasons, investors pay a premium for the company.

We've seen examples of effective content marketing from the technology and natural resources sectors, but what about real estate?

Apparently all apartment building investors in Vancouver read the Goodman Report, and the Goodman's thrive.

The internet has made it easy for even inarticulate management teams to effectively communicate, as have ghostwriters.

Execution of the business plan remains the toughest job for CEOs, with effective communication coming naturally to the best management teams, and past successes always speaking the loudest to investors.

 

Related: Blog and ye shall receive | BCBusiness | Dec 9, 2009