Feels good to come clean

- It feels good to come clean

Getting a lot of emails from companies lately requesting your consent to stay on their email list?

That's because Canadian Anti-Spam Legislation is changing on July 1, 2014, at which point sending commercial messages to those who have not consented becomes subject to a fine of up to $10 million in this country.

The new rules can be found here: http://fightspam.gc.ca, and are sure to be cramping the styles of many junior resource stock promoters this fine month of June.

As a business owner and occasional corporate e-mailer, I have had to segment my non-double opt-in subscribers from those I couldn't prove consent for, like people who gave me their business card at a conference, and "other" contacts ;).

Over the past few days, I have sent two emails out to the "requiring consent" list and have got about 12% of them to sign up… Pretty crushing, but on the plus side those who did opt in actually want to hear from us, and I have been pleased with the calibre of those who have decided to stay connected.

After more than my intended share of email worry this week, I am pleased with our new, leaner list. After all, genuine opt ins are the only way to go.

But I suspect the crack down will impact those who comply more than the true spammers who will likely continue their illicit commercial messaging.

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Have a nice weekend.

(Photo: Bill Branson, Wikimedia Commons)