Promotion Lessons From Business Legend Larry Ellison

POSTED ON September 23, 2013 BY Tommy Humphreys
CATEGORY Marketing, Software,

They say a good score for a Vancouver junior miner might be five million. For a Calgary oil man, $50 million. But for a Silicon Valley promoter, the stakes are the highest. Look at Oracle CEO Larry Elison, with a net worth of $41 billion, stemming from enterprise software.

Oracle is buying ads on Youtube these days and likely because I have the right URL address (CEO.CA), and Google thinks I'm a CEO, tonight I was shown a corner suite focused pitch from the legend Ellison himself.

Here it is with only 214 views at press time:

In watching the 46 second Oracle Youtube ad, I picked up on a few simple marketing queues from the software titan.

1) He's using content marketing/brand journalism/whatever you want to call it to promote his wares. In this case, Oracle has created compelling content that looks like cable news editorial and they're disseminating it by buying online media.

2) He's educating his audience. Content marketing rule number one is that you must add value to your audience. In this case, Ellison provides his views of the enterprise software landscape in just a few seconds, before communicating the value of his own offerings.

3) Excitement = promotion. Everything from the music to the typeface to Mr. Ellison's tone demonstrates an incredible sense of excitement in this promotional video.

4) He's credible. A promoter's greatest strength is his own credibility, which is only achieved by maintaining a high moral standard and keeping one's promises.

Viewers may also notice Mr. Ellison's tanned and buffed physique, but out of shape promoters can still benefit from Lessons 1-4.

What did I miss?

Tommy Humphreys

Tommy Humphreys, 30, is an entrepreneur, investor and writer from Vancouver, Canada. He founded CEO.CA, a popular junior mining and Canadian finance blog, in 2012. He has been the president of Pacific Website Company Inc., a private marketing and web development company, since 2007. Tommy has authored articles for Globe and Mail, Financial Post and others. He speaks at select conferences. Reach him by email: tommy@ceo.ca. Follow him on Twitter: @TommyHump More →

Twitter: @tommyhump

tommyhump@gmail.com

Tommy Humphreys

Twitter: @tommyhump

tommyhump@gmail.com

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