Bill Bishop's The New Factory is a worthwhile 10 minute read for entrepreneurs.

The author suggests that traditional business models, which focus first on products and services, are vulnerable in the new economy.

The new factory, as the author calls it, is about choosing your customers first, and a big idea that draws them in.

Original products and services become less important to content and community. In fact the author suggests that you can make even more money than your competitors by selling their products, as long as your customer associates more strongly with you.

The author's ideas have been said before but they are a worthwhile reminder of some modern marketing principles and may provoke some thought within you this Sunday morning.

Here's the 16 page PDF link

Have a great day.