Getting a lot of emails from companies lately requesting your consent to stay on their email list?
That's because Canadian Anti-Spam Legislation is changing on July 1, 2014, at which point sending commercial messages to those who have not consented becomes subject to a fine of up to $10 million in this country.
The new rules can be found here: http://fightspam.gc.ca, and are sure to be cramping the styles of many junior resource stock promoters this fine month of June.
As a business owner and occasional corporate e-mailer, I have had to segment my non-double opt-in subscribers from those I couldn't prove consent for, like people who gave me their business card at a conference, and "other" contacts ;).
Over the past few days, I have sent two emails out to the "requiring consent" list and have got about 12% of them to sign up… Pretty crushing, but on the plus side those who did opt in actually want to hear from us, and I have been pleased with the calibre of those who have decided to stay connected.
After more than my intended share of email worry this week, I am pleased with our new, leaner list. After all, genuine opt ins are the only way to go.
But I suspect the crack down will impact those who comply more than the true spammers who will likely continue their illicit commercial messaging.
If you want to receive content from CEO.CA, we would value that relationship with you. Please subscribe here: http://eepurl.com/Xd5lv, it just takes a second.
Have a nice weekend.
(Photo: Bill Branson, Wikimedia Commons)